• Primary Care  •  Urgent Care  •  Obesity Medicine

• Primary Care  •  Urgent Care  •  Obesity Medicine

Direct Primary Care in Decatur, GA Built Around You

A membership-based primary care and family medicine practice  where you get unhurried visits, same-day access, and a provider you can reach directly. One flat, affordable monthly fee covers your everyday primary care and the urgent things that come up along the way. No insurance required.

Care that works the way it should

Most primary care today is built around insurance billing, not around you. That is why visits feel rushed, why it can take weeks to get seen, and why the bill never seems to match what happened in the room.

Rise Up is built differently. As a direct primary care practice, we answer to our patients and no one else. You pay one simple monthly membership, and in return you get a provider who actually knows you, time that does not feel like a countdown, and pricing with nothing hidden behind it. It is concierge-style care without the concierge price tag, just affordable primary care that works around your life.

Not a member? Same-day urgent care visits are available for $199. No insurance required

 Serving Decatur, North Druid Hills, Brookhaven, Tucker, Clarkston, and surrounding Atlanta communities.

 

What is Direct Primary Care?

Direct primary care, or DPC, is a membership model. Instead of paying per visit or running everything through insurance, you pay a flat monthly fee that covers your primary care and your urgent care.

The difference shows up in the small things. We keep our patient panel small on purpose, so visits run longer, often 45 minutes or more, and you can text or call your provider directly when something comes up. No phone trees, no waiting rooms full of strangers, no wondering what it will cost.

Put simply, it is primary care without insurance standing between you and your provider.

One membership covers most of your everyday care

For $99 a month, your membership includes:

A 3-month minimum gets you started, and after that you continue month to month and can cancel anytime with 30 days’ notice.

🏥 Atlanta's Premier Direct Care Practice
Same-Day Appointments Available
💛 No Insurance Required
Our Services

Care for you and your whole family

From a two-year-old’s first checkup to managing a parent’s blood pressure, we look after the everyday health of the whole family under one roof. Your membership grows with you.

Pricing / Membership

Simple, Transparent Pricing

No hidden fees and no surprise bills. Just clear numbers you can plan around.

Membership

Ideal for individuals who need quick access to basic features.

$99

/ Month

Urgent care for non-members

Ideal for individuals who need quick access to basic features.

$199

/ Visit

Medical Weight Management

Baseline labs included and a structured plan for safe, sustainable weight loss.

$99

/ Month

Pre-Operative Physicals

Comprehensive surgical clearance evaluations for cosmetic, orthopedic, GI, and outpatient procedures.

$175

/ Exam & clearance letter only

$299

/ Complete Pre-Op Package

Final surgical clearance is provided when medically appropriate based on evaluation.

What Your Membership Unlocks

Unrestricted care with zero hidden costs. Enjoy direct, seamless access to your dedicated provider.

DPC Membership Card

DPC Membership — $99/month

3-month minimum term — first 3 months collected at enrollment.

Following that, enjoy flexible month-to-month membership with just 30 days' notice to cancel.

Simple & transparent: A simple, transparent alternative to traditional primary care.

What’s Included

  • Unlimited primary care visits
  • Unlimited urgent care visits during clinic hours
  • Same- / next-day access + secure messaging
  • Preventive care & annual physicals
  • Chronic condition management
  • Mental health care (including ADHD, non-stimulant)
  • Labs available at near-cost pricing
  • Discounted in-house medications
  • Care coordination, follow-up & medication management
  • 24/7 access for urgent or time-sensitive concerns
Medication savings: Most common medications we dispense onsite are $5–8 total, and nearly all are under $15 total.
Meet your care team

Eshan Budhwani, MSPAS, PA-C

Eshan Budhwani, MSPAS, PA-C, Founder and Primary Care Provider at Rise Up Direct Care

Founder & CEO, Rise Up Direct Care Primary Care & Urgent Care Provider

Eshan Budhwani, MSPAS, PA-C, is a board-certified Physician Assistant providing comprehensive primary care and urgent care services in Atlanta and the surrounding East Metro communities, including Decatur, Brookhaven, Tucker, and Clarkston.

He earned his Bachelor of Science in Biology and Psychology from the University of Georgia and completed his Master of Science in Physician Assistant Studies at Misericordia University in Pennsylvania.

Prior to founding Rise Up Direct Care, Eshan gained five years of clinical experience in both primary care and urgent care, caring for patients across a wide range of medical needs. He treats patients ages two and up, with a focus on preventive care, chronic disease management, mental health, and same-day urgent concerns. He is fluent in Hindi.

Dr. Frank Brown, MD

Board-Certified in Emergency Medicine
Physician Advisor & Supervising Physician

Dr. Frank Brown is a board-certified emergency medicine physician who earned his medical degree from the University of Southern California. He has extensive experience in emergency medicine and urgent care, where he has treated a wide range of acute and urgent medical conditions. His background in high-acuity clinical settings brings valuable expertise in rapid diagnosis, patient safety, and evidence-based treatment.

Dr. Brown serves as the supervising physician for Rise Up Direct Care, providing clinical collaboration and physician oversight in accordance with Georgia medical regulations.

If you have been looking for a direct primary care doctor in Decatur, GA who has the time to actually listen, this is the practice built for exactly that.

Dr. Frank Brown, MD, Supervising Physician at Rise Up Direct Care

Join / Book / Meet & Greet

If you have been searching for ‘direct primary care near me’ this is your practice. Becoming a member takes a few minutes, and a free meet and greet is the easiest way to see if we are the right fit. No pressure, just a conversation.

 

Choose the option that fits you best — membership for ongoing care, a one-time urgent care visit, or a quick meet & greet to see if we’re a good fit.

 

Join Membership

$99/month DPC (3-month
minimum). Unlimited primary +
urgent care visits during clinic hours.

Book an Urgent Care Visit

$199 cash-pay visit (includes 1 in-house test or an injection).

Schedule a Meet & Greet

Quick, no-pressure intro call or visit to ask questions and learn how DPC works.

What to Expect

Frequently Ask Questions

Do you take insurance?

We are a cash-pay practice and do not bill insurance for visits. You can still use your insurance for outside labs, imaging, or specialist referrals if you choose, though our self-pay pricing is often the more affordable option.

How much does a doctor's visit cost without insurance?

Rise Up Direct Care offers a membership-based model for $99 a month, which includes unlimited visits and direct access to your provider. We also offer one-time cash-pay urgent care visits starting at $199 for non-members. The visit includes your evaluation and either one in-house test or one injection, depending on your medical needs.

Is this the same as concierge medicine?

The personal attention is similar, but the price is not. Concierge practices also charge a monthly fee, usually a much higher one. Direct primary care gives you that same level of access and time for a far more affordable monthly membership.

Can non-members be seen?

Yes. We offer cash-pay urgent care visits for one-time needs. Membership is the better fit for ongoing primary care and long-term support.

Do you offer same-day appointments?

Yes. We strive to offer same-day or next-day appointments whenever possible.

Can my employer offer memberships?

Yes. We offer customized, discounted memberships for employers who want to give their teams real access to primary care.

Where are you located?

If a search for a ‘direct primary care clinic near me’ brought you here, our office sits right on the Atlanta and Decatur border, serving Decatur, North Druid Hills, Brookhaven, Tucker, Clarkston, and surrounding Atlanta communities.

Is there a commitment?

All programs have a 3-month minimum, and the first 3 months are collected at enrollment. After that, plans continue month to month and can be canceled with 30 days’ written notice.

Do you offer weight loss treatment?

Yes. We offer evidence-based medical weight loss programs, including GLP-1 medications prescribed through your local pharmacy when appropriate, along with nutrition support and ongoing monthly follow-up.

What if I need labs, imaging, or a specialist?

We provide labs at near-cost pricing and coordinate imaging and specialty care using transparent, self-pay options whenever possible.

What about after-hours messaging?

Members have 24/7 access for urgent concerns. Non-urgent messages are answered during clinic hours.

Can I use my HSA or FSA?

Many patients use HSA or FSA cards for eligible services, and we can provide an itemized receipt for your records.

Do you see children?

Yes. We care for the whole family, ages 2 and up.

Comprehensive Primary Care

Focused on prevention, long-term health, and same-day access when you need it.

  • Annual physical exams
  • Preventive care & health screenings
  • Chronic disease management (diabetes, hypertension, cholesterol)
  • Lab testing & blood work
  • Immunizations & vaccines
  • Sports physicals
  • Pre-operative physical exams & surgical clearance evaluations (for cosmetic, orthopedic, GI, and outpatient procedures)
  • Specialist coordination & referrals
Weight Loss Care Card

Weight loss care

Evidence-based weight loss care guided by medical expertise.

  • Comprehensive medical intake & assessment
  • Evidence-based treatment plans
  • GLP-1 medications when appropriate
  • Ongoing monitoring and safety checks
  • Lab review and interpretation
  • Nutrition guidance through a trusted partner
Sudden Illnesses Card

Sudden illnesses & minor injuries

For sudden illnesses and minor injuries — without the ER wait or surprise bills.

  • Cuts and lacerations
  • Sprains and strains
  • Respiratory infections
  • Ear infections
  • Strep throat & sinus infections
  • Urinary tract infections (UTIs)
  • Gastrointestinal issues
  • Rashes & allergic reactions
  • Abscess drainage
  • Skin infections
  • Rapid strep & flu testing
Mental Health Support Card

Mental health support

Thoughtful, ongoing mental health support integrated into primary care.

  • Depression management
  • Anxiety management
  • Stress-related concerns
  • ADHD evaluation and management
  • Medication management
  • Sleep concerns and assessment
Note: ADHD care focuses on evaluation and non-stimulant treatment options. Stimulant medications are managed through specialty care.

Confidential, judgment-free care

Across all stages of life.

  • Pap smears & pelvic exams
  • Contraceptive counseling
  • Breast exams & mammogram referrals
  • Menopause management
  • Hormone therapy
  • Erectile dysfunction
  • STI testing